Hi, I'm Tam. Fractional head of growth, Sydney.
Go the whole hog, without hiring one.
I set growth strategies for startups, and build the AI set-up their marketing runs on.
Let's chat
What I hear from founders
"We've built it. How do we get it in front of people?"
You've finished building your first product, or your next one, and you might have your first few customers. The building went well. Now you want a plan to launch it properly and take it further.
"We're not growing as fast as we used to."
You're in market and growth was good, but it's slowed or stalled, or what's worked so far won't get you where you need to be. You want to know what comes next.
"People love it. Why is finding new customers so hard?"
Your product or service is in market and the people who use it love it, but bringing in new customers consistently has become a struggle.
What working together looks like
I start with what's true about your business, turn it into a plan, and build an AI system that carries the plan out and learns from every result.
1
The foundations
Everything that's true about your business, your customers and your market, written down. Already got some of it? I review it and make it better. Missing? I build it from your data and conversations with your customers.
Who you're for
Ideal customers, personas, what makes them buy now
What customers tell you
Interviews, quotes, objections, why they buy and why they don't
How you describe yourself
Positioning, messaging, value propositions, proof you can use
How you sound
Voice and tone, words to use and words to avoid
Where you stand
Competitors, pricing and offer, where demand is heading
What the numbers say
A tracking check, the funnel, channel results so far
What's been learned
Past decisions, what's been tried and what it showed
Where the business is going
Goals, focus, and what to leave alone
2
The strategy
The foundations say what's true. The strategy says what to do about it, in what order, and how you'll know it's working.
Priorities
which customers to go after first, and what to fix first
A channel plan
which channels, in what order, and what each one is for
Budget
where the money goes, and when to spend more
An experiment plan
what to test first, and what counts as a win
Targets
the numbers to hit, and the tracking to measure them
A launch plan
if you're launching: who does what, and when
3
Your AI marketing system
Built in Claude Code, in your own account, on top of the foundations. It's yours to keep.
→Reads the foundations before every job
→Drafts in your voice, for every channel
→Checks every draft before a person sees it
→Updates itself after every result
4
Execution, your way
With the plan set and the system running, the work gets done however suits you.
I run it
I do the work on the system and report back.
I work with your team
Your people do the work, I lead it and keep the system sharp.
I hand it over
Your team takes the plan and the system, and keeps both.
Where I can help
Crafting your positioning
Who you sell to, what you say, and how it shows up everywhere
Generating demand
Paid ads, search and the channels that bring people in
Keeping your content flowing
Content and creative for every channel you use
Turning visitors into customers
Website and landing-page changes, worked out and briefed
Bringing customers back
Email sequences, automations and CRM work
Measuring what works
Conversion tracking, attribution and an experiment log
I've been the founder, the first hire and the fixer.
I work out what's going on, put a plan together, start moving, and change the plan quickly when it doesn't work. Over twenty years that's meant expanding into five new markets, founding two startups and repositioning an agency to win bigger clients. Now I do it as a fractional head of growth, for startups that need someone senior without making a full-time hire.
From people who've worked alongside me
"Tam is a great T-shaped marketer with an astute eye for growth. Tam will add real value to any organisation he joins or starts!"
CEO and entrepreneur
"Tam is a genuine all rounder. He is able to work on a variety of business issues to establish processes, manage teams and deliver results. While he excels at digital marketing, his skills go well beyond that across multiple elements of a high growth business."
Angel investor and non-executive director
Let's chat.
Whether or not I'm the right fit for you, I'm always happy to talk it through and share what I'd do. If someone else would suit you better, I'll put you in touch with them.
Send me a note here, or find me on LinkedIn.